http://www.thenewyorkmedicalmalpracticelawblog.com/2009/03/open-wide-but-dont-sayanything-negative/ An overview of New York medical malpractice, products liability and personal injury law, and the news that affects it Fri, 09 Jul 2010 20:53:21 +0000 http://wordpress.org/?v=abc hourly 1 http://www.thenewyorkmedicalmalpracticelawblog.com/2009/03/open-wide-but-dont-sayanything-negative/comment-page-1/#comment-224 MDS Medical Wed, 18 Mar 2009 03:07:32 +0000 http://www.thenewyorkmedicalmalpracticelawblog.com/?p=426#comment-224 This is an interesting topic, considering that online 'reviews' are the norm today in any business. Why should medical reviews be different? We consult with physicians in 'online reputation management' for this very reason - and monitor reviews, blogs, etc. that have been posted for and about them. The quandry is that one review posted by a disgruntled patient (or ex-spouse? uptight neighbor perhaps?) can top the google results when searching 'dr. smith, boontownsville, wisconsin'. Ouch. Fortunately, these one-off slam reviews can usually be buried with a little reputation management due diligence. On the other hand, if there are ongoing poor reviews, they probably will carry some weight (both with patients and search engines). So like any other business, serving customers in an ethical and customer-friendly way will take care of reputation management online for the most part. This is an interesting topic, considering that online ‘reviews’ are the norm today in any business. Why should medical reviews be different? We consult with physicians in ‘online reputation management’ for this very reason – and monitor reviews, blogs, etc. that have been posted for and about them. The quandry is that one review posted by a disgruntled patient (or ex-spouse? uptight neighbor perhaps?) can top the google results when searching ‘dr. smith, boontownsville, wisconsin’. Ouch. Fortunately, these one-off slam reviews can usually be buried with a little reputation management due diligence. On the other hand, if there are ongoing poor reviews, they probably will carry some weight (both with patients and search engines). So like any other business, serving customers in an ethical and customer-friendly way will take care of reputation management online for the most part.

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